Gruma

Dialog mar­ke­ting

The job

Development of seve­ral mai­lings for our cus­to­mer GRUMA (for­k­lifts and uti­li­ty vehicles).

Our solu­ti­on

We draft the mai­ling as a so-cal­led „flap-fold“ mai­ling to be sent in a trans­pa­rent enve­lo­pe. In the begin­ning the cus­to­mer can only see our mes­sa­ge „piling beco­mes child‘s play with us“ that arou­ses curio­si­ty. The ide­al pro­mo­ti­on gift is a child‘s for­k­lift. High respon­se rate guaranteed.